The Book

Despite the myriad supply chain management approaches that have been spawned over the last decade or more, retailers have been unable to put a dent in out-of-stocks at store level. Why is that? Andrι Martin, Mike Doherty and Jeff Harrop – all experienced practitioners, consultants and implementation specialists in the field of time-phased supply chain planning – have been asking themselves the same question and have come to the conclusion that 1) far less forecasting is needed in the retail supply chain and 2) the only forecasting that needs to happen is at the store shelf. Flowcasting the Retail Supply Chain outlines a breakthrough approach for supply chain planning that mimics the natural flow of product from the factory to the consumer. It is the first and only approach that truly puts the consumer front and center when planning the supply chain.

Written in straightforward terms and explained with easy-to-follow illustrations, Flowcasting the Retail Supply Chain is geared for senior executives and line managers alike. The book presents:

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A simpler way of managing the retail supply chain that drastically reduces inventory and out-of-stocks – at the same time.

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Innovative and effective new ways to manage the retail supply chain for promotions, seasonal items, operational planning and financial planning.

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Detailed, step-by-step explanations of the Flowcasting business process, and how to implement it.

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A completely new way for retailers and their suppliers to do business, based on trust and unprecedented levels of information sharing.

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And much more!

Meeting the needs of the consumer is the one activity that benefits every single partner in the supply chain. Flowcasting the Retail Supply Chain holds the key to making that happen.

Click here to view the Table of Contents
Click here to view the Executive Summary
Click here to download the first 2 chapters

Copyright © 2006 Andre Martin, Mike Doherty, Jeff Harrop